3 Lies of Real Estate Marketing

 

Real estate marketing and sales is one of the toughest jobs that you can think off. The real estate agents have to work day in and out in order to score leads because this is their only measure of success. As a real estate agent, you need to have ample grip various sales and marketing tactics in order to execute deals. It is a complete hardcore sales job but it rewards better than any other job.

As a real estate agent, you will come across a number of speculative information regarding sales and marketing that is not true. Here are some of the common lies of real estate marketing that you will face and your job is to not to fall for them.

Internet Listings are not effective

This might have been partially true in the 1990s. However, the statement is a complete fallacy now. Internet listings is actually the number one source of leads for most of the real estate dealers throughout the world. Pakistan is not an exception. With one out of four homes in Pakistan having internet access, the internet marketing or digial marketing is the way forward. Deal and Deals – a premium real estate company of Pakistan – extensively uses internet and digital marketing to sell their products and services.

Social Media Doesn’t Help Generate Leads

Again, another fallacy! Right now, social media is one of the primary internet marketing segments that is being utilized by real estate agents throughout the world to score leads and prospects. People love social media and, with an ample and easy access to internet, social media has become the number one tool for people to search for real estate investment opportunities as well as their future homes. For instance, all individual real estate agents now act as a full scale real estatecompany on social media to score leads and clients.

Traditional Media is dead:

Although the internet has outwitted the traditional media, but it is still there and you have to capitalize on it as well to be successful as a real estate agent. For instance if you are marketing Islamabad Park View City, then you can use mix of all media channels to score leads.